Inevitably, that success has sparked a wave of imitators and successors, from established dating websites dipping their toes in the app waters, to start-ups with a bright idea and a novel gimmick hoping to make an impression.
Primer's editor and founder Andrew field tested a lot of the options out there and has included his own experiences.
Of course, that flies in the face of the old adage that dating is a numbers game – with only one potential match each day, it could be a while before you find someone you really get along with, especially if you’re looking for long-term prospects.
You also pick up ‘beans’ (read: points) for joining the app, getting friends to join, promoting it on social media and more.
That’s all well and good, but does slightly fly in the face of the site’s main advantage over Tinder and its ilk – that there’s space for more than a tweet’s worth of information on the profiles.